Same Visionary Builders, Built for What's Ahead
Every now and then, a home needs a little refresh. Same goes for a business. So we did exactly what we'd tell our customers to do: take a step back, look around, and see what could use some updating.
To help us out, we leaned on the people who know us best: you! We held focus groups, sent out surveys, and listened to 75 of our customers about the good, the bad, the ugly, and everything in between.
What you told us helped us get clear on where to focus for the years ahead, and how we can better serve you along the way. And spoiler alert: we're not "rebranding," we're simply "refreshing" the brand so we show up in a way that reflects who we are and where we're going. And to be honest, we couldn't be more proud of how far we've come, and what's ahead!
Here's a look at what changed.
The Logo
A logo gets a few seconds, tops, to tell somebody who you are. And for years, ours was maybe telling the wrong story. A house and a hammer? That could read as home builder. We've done plenty of that over the years, sure, but these days we're focused on home exteriors and custom barns. It's what we're best at, it's what you call us for, and it's where we're headed.
So we built a new logo: a "B," with a nail driven straight through the middle of it. That nail is a nod to our trade, and to the standard that holds all our work together. Look close and you'll notice that the nail resembles a partial “V”, for the brand's initials. After almost ten years in business, it's safe to say that we're not just a contractor with a truck. We're established, with a full team and nearly a decade under our belt. Now, the logo reflects that: the professional, modern, and trustworthy company you want to work with.
The Colors
Fun fact: the company color was originally supposed to be red, not orange. Nearly ten years ago, when we sent the trucks off to get wrapped, instead of red, they came back orange. We ran with it. Funny how things work. Now we love the orange.
So, needless to say, the orange is here to stay. It's who we are, it's how people know us, and we're not changing anything about ourselves at our core. But we didn't want to look like a traffic cone, or a Home Depot ad, so we brought in a set of earthy greens to reflect the friendly, down-to-earth nature our customers tell us they love. We're a real company, run by real people who are just happy to be your neighbors, and we believe the green communicates exactly that. (And the combo reminds us of our hunting gear, which we don't mind one bit.)
The Descriptor
As we mentioned, we wanted to be clear about what we do, so we put it right under our name: Home Exteriors & Custom Barns. That includes roofing, siding, windows, decks, and custom barns. And yes, the word "custom" is there on purpose. You can get a barn built by just about anyone in Michigan. However, we build dream barns, the kind where every detail gets scrutinized until your vision fully comes to life. We've done this for dozens of clients in Mid-Michigan, so it felt like time to put it front and center.
The Tagline
Our old tagline was "Where your vision is our passion." And make no mistake, your vision is still our passion.
But nearly ten years have taught us something: a vision without a process to get there is just a dream. And we're not just in the dreaming business, we're in the get-it-done business. The reason we can take what's in your head and make it real is the process behind it, the one that keeps your project on track and keeps you in the loop every step of the way. It's carried countless projects across the finish line, and it's the reason customers trust us most. So we put it right into our new tagline.
The Badge
We believe in that process so much, we turned it into a badge. It's our promise to you, shown visually throughout our brand to reflect the agreement between our customers and ourselves.
Because let's be real, big projects make people nervous, and fair enough. A lot of folks have been burned before by a job that spun out or never got finished. That doesn't happen here. The process is how we make sure of it. It protects you, and it keeps you confident knowing exactly what's coming next. We stand behind it, every single time. Even if there are hiccups in the journey, there's a process to making things right, no matter what. So don't be surprised when you start seeing this badge on just about everything we touch.
Looking Ahead
Well, that's the brand refresh! And again, while yes we have a new logo, new colors, and a tagline, we're still the same down-to-earth company that you've trusted with your home for the past decade. Same family team and same care for you. The future is looking bright around here. (I mean literally…have you seen that orange?)
Thanks for being a part of our journey!
If you've got a project in mind, or just want to tell us how much you love our new logo, give us a call at (517) 939-1009. We'd love to talk with you. Thank you for choosing Visionary Builders!
